Every business blogger knows the panic that accompanies bloggers’ block, and not every trending topic lends itself to a fresh, newsy blog post that will pull in potential clients. A business blog should add value and a little entertainment to a reader’s day, so with that in mind, every blogger should make time this week to build up an arsenal of evergreen blog posts that are written and ready to go at a moment’s notice.
Here are 17 blog post ideas that will help you to attract new clients and strengthen relationships by establishing yourself as a thought leader in your field (feel free to adapt the titles and make them more engaging as needed):
- 5 Things You Should Be Doing Now. This post showcases three to five items everyone should be doing on a regular basis, whether they’re a client or not. Ideally, you want this to be something that isn’t commonly known. If you’re a dentist, you can write, “You already know to brush and floss twice a day, but here are some things that you might not know.” Then tell readers something like, “Instead of using toothpaste, you’re much better off brushing with a mixture that’s half hydrogen peroxide and half mouthwash.” Let readers know what benefits this strategy will give them and briefly mention the fuller benefits they would get if they came to see you (the “call to action”).
- 5 Mistakes (or Bad Habits) to Avoid. This idea is the opposite of the previous post. Again, try to think of mistakes that would surprise most people, explain why they’re detrimental, and close with an explanation of how you and your company can help.
- My Mistake! Where I Went Wrong and What I Learned. Let your readers know how you got through it and how it’s influenced you today. Demonstrating that you have personally experienced the pain your prospective clients are facing shows that your knowledge is more than theoretical.
- Survey Says…and the Results Are… Conduct a survey and then report the results. This will give you two pieces, one in which you conduct the survey and one in which you report on the results. SurveyMonkey.com is a great resource. You can also make it super-simple and ask people to send their replies to your email address.
- How to Solve [Insert Common Problem]. Five ways to cheer yourself up when you’re depressed or sad. Three great questions to ask in a job interview. Seven places to go to hire the best copywriters. People love resource lists and find them incredibly helpful. It’s an easy blog post to write if you know what your readers’ “point of pain” is.
- Making a List (and Checking It Twice). Can you put together a convenient list that people in your niche will find relevant or useful? It could be books and articles to read, things to do, or things to avoid. And don’t forget social media. Maybe you could make a list of groups on Facebook, LinkedIn, and Google+ that your audience should be members of. Or perhaps you can make a list of people they should follow.
- How I Became a [Insert Whatever You Do]. This is a great way to showcase your credentials and experience. You’ll get SEO benefit when people search for the job title that the post references, and there is usually a high degree of curiosity about these types of articles. Plus, you’re the ultimate expert on the path you took to get where you are today. Just make sure your post doesn’t read like a résumé in sentence form—be sure to infuse your story with interesting personal details, like the mentor who changed your focus in school or obstacles you had to overcome.
- Frequently Asked Questions. Most of us who have some type of expertise get asked certain questions about ourselves, our jobs, our products, and/or our companies repeatedly. It’s old hat to us, but for those who don’t have our level of expertise, having answers to FAQ in one place is very helpful. Think about the typical questions you get asked a lot once people find out what you do, or the questions someone asks you when they’re sitting next to you on a plane.