His pitch is focused and sharp; his persona goes beyond artistic; he is one haute entrepreneur. Lenny Kravitz continues to move outside the world of music one beat at a time.
Lenny Kravitz, musician, actor, artist in its entire sense of the word, founded Kravitz Design Inc, his eponymous design firm in 2003. Focusing on residential, commercial, product conception and design, the Kravitz’s team encompasses a diverse group of creative professionals that have executed a variety of projects throughout the world. They tout a portfolio of noteworthy ventures, with a range that includes chandeliers for Swarovski Crystal Palace Collection, suites at the SLS Hotel, and the two-story penthouse recording studio at the Setai Hotel and Residences. It has even undertaken the creative vision for the Downtown Miami 47-story bay front tower condominium project, Paramount Bay.
“Kravitz Design doesn’t have a signature style in the sense that you can look at different projects that we’ve done and it might not look like the same firm did them, which I think is one of our strengths. But there is definitely a sensibility that runs through them all that gives each project the Kravitz Design feel. I am inspired by everywhere that I go. My repertoire is built on my travels and experiences. I can draw inspiration from the Opera in Paris to a shack in a favela in Rio. Style is style. I’ve obviously been to Toronto many times but I will be observing it with new eyes for this project. My first priority is to understand my client and their vision. Then I create my world within that concept. It’s like producing someone else’s music. It is my job to bring out what they are looking for in a new and exciting way that they might not have realized.”
Although he loves investing his time in designing spaces, he considers himself an actor for noteworthy films, and music remains his top concern. Soon Kravitz will be seen on the big screens as he plays the key role in The . Based on the hugely popular novel of the same name, Kravitz took the role after meeting with director Gary Ross and reading the first book of the best-selling trilogy by Suzanne Collins. “I thought it was really good storytelling,” Kravitz said to Rolling Stone. “I’m very much into stories. The character was interesting. I like Gary’s previous work. And I said, yeah, let’s go.” Music? Kravitz is still working on Negrophilia, the funk album he interrupted to record last year’s Black and White America. For more information, on his design firm, visit www.kravitzdesign.com.