In order to get the most from your social media campaign, you must monitor and track performance with the use of metrics. The following three metric tools are proven for performance.
- SocialBro is a dashboard to help you monitor Twitter influencers, low follower ratios, and tweeps who aren’t following you back. The app provides easy ways to manage your followers. Available as a either a free desktop version or the Pro version, and ranging from $6.95 per month for personal usage to $149.00 per month for a business class, it’s a well-rounded program with many intuitive tools. It’s also easy to use.
- HootSuite is a tool for managing Twitter feeds. The user creates streams to organize the appearance of tweets on the newsfeed. Hootsuite also offers several reports that can be purchased to track metrics including clicks, retweets, and mentions. For $5.99 a month for the basic version, this is a must-have tool, both for measuring metrics and communicating more effectively with your audience.
- BufferApp provides a way to automatically schedule your content so you’re not dumping it into your Twitter feed all at once, ensuring a higher likelihood more people will see and engage your content. The program offers metrics including possible audience reach, number of clicks and more.