Overcoming Pinterest Paralysis in 4 Easy Steps


It won’t come as a surprise to Pinterest users that the average time spent on the site keeps going up. While the hype may have cooled a little by now, Pinterest is still a hot commodity. The site garners an average of 1 hour, 17 minutes per user visit—more than Google+, Twitter, and LinkedIn, combined. More than 25% of the millions of unique pins on the site are recipes, and do-it-yourself craft and design projects, but professional organizer Kristin Long says users spend more time pinning projects than actually completing them.

“So many people have a hard time getting started on a project,” Long explains, pointing to an inability to decide where the finished project will live in the home as the primary cause of what she’s coined ‘Pinterest Paralysis.’ “You first need to answer the questions: Can I make this? And where can I use it?”

Her solution is a shortened version of her original project syllabus, which she asks clients to use before tackling a large organization and design project.

Pinterest Planner

Step One: The Purpose-Driven Plan
If you’re going to spend time on a project, the first step is determining what the end goal of your hard work should be. You may love the look of antique doors as a headboard, but if you don’t have room for it in your home or don’t have a bed in need of a headboard, the project may not be worthwhile. Be honest and plan where the finished project will go and what purpose it will serve.

Step Two: Prepare to Prepare
A pinner’s next dose of reality needs to be an honest look at three resources: time, know-how, and money. If you’re prepared to spend the money for materials, know what to do with them once you’ve bought them, and have the time to spend on the project, then you’re ready to move forward.

Step Three: Plan and Plan Again
It may seem simplistic, but schedule the project on your calendar. Schedule each step and allow yourself plenty of time. Plan for a couple of hours to buy or gather materials, and then plan an appropriate block of time to complete the project. Don’t add to stress by being stingy with time allotment.

Step Four: Execute the Plan
Crazy as it sounds, it’s time to actually finish that Pinterest project you’ve been drooling over. Stick to your plan, get your materials, and get it done. When you’re finished, you may even need to create your own DIY project pin with photos of your finished project.

As you begin using the four-step process to plan your projects, remember that many of the items that clutter your home can find new life with creative re-use. Long completed her own Pinterest project, giving an old belt new life as a tool holder in a garage organization project.


Kristin Long is the founder and CEO of  Organizational Specialists, Inc., a full-range professional organizing services company based in northern Virginia and a member of the National Association of Professional Organizers since 2004.


About Author

Becky Dolgener

A seasoned writer and editor, Becky Dolgener is the Executive Editor and a contributing writer for Strategy Magazine. With a BS in Speech Communication, she has more than 12 years' experience in business, communications, and marketing, as well as special interests in wellness, DIY, budget-friendly living, and child wellness.