The Real Secret to Looking Younger?


Eyes may be the window to the soul, but a smile can withstand the test of time. Recent research has concluded that a bright smile is the one feature that will always remain the most attractive feature, no matter how old we get. Nearly half (45%) think smiling people can defy the effects of aging while eyes come in a distant second (34%).

In comparison, very few adults find the following features likely to age well:

  • Body shape (10%)
  • Hair (6%)
  • Legs (5%)

The survey was conducted by Kelton marketing research company on behalf of the American Academy of Cosmetic Dentistry (AACD), the world’s largest non-profit member organization dedicated to advancing excellence in comprehensive oral care that combines art and science to optimally improve dental health, esthetics, and function.

Perhaps speaking from experience, 54 percent of the U.S. population over 50 can attest that a smile is the feature that can overcome decades of birthdays most attractively. This is far more than 39 percent of younger counterparts who feel the same. Kelton polled 1,018 American adults ages 18 and over, questioning them about their attitudes related to aging and beauty.

Smile Improvements Win Over Weight Loss

An overwhelming majority (80%) of adults admit they would spend money to hide or correct aging flaws. Women are more likely than men (84 percent vs. 75 percent) to invest in improvements and, surprisingly, these women would pay to fix their teeth before they would pay for weight loss help (63 percent vs. 49 percent).

Among respondents willing to invest in fixing their flaws, more than three in five would spend their money to maintain the quality of their teeth; far more than those who would address excess weight, thinning hair, or dark under-eye circles. Other aging imperfections such as wrinkles and spider veins on their legs are more likely to be ignored than their teeth. And since many believe turning 30 brings plenty to dread, it’s no surprise that people ages 30-39 are more likely than other age groups combined (88 percent vs. 78 percent) to spend their discretionary income on their looks. More adults ages 18-49 than their over 50 counterparts would invest in maintaining a youthful appearance, especially when it comes to thinning hair (38 percent vs. 23 percent) and wrinkles (34 percent vs. 26 percent).

“The fact is, we are living in a time when it is possible to turn back the clock and improve some of the physical impacts of aging,” says Dr. Ron Goodlin, AACD president.”With that, we find that our dental patients, both men and women of all ages, see a major improvement in their confidence levels which impacts every part of their lives.”


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