UpCouture Posture Apparel: Clothes with Straight-Up Appeal


Studies estimate that at least 80 percent of Americans suffer from bad posture. Members of this group understand the physical pain associated with the condition, but there’s much more to it.

A recent article from CBS News says: “Bad posture has been linked to a host of medical problems, including headaches and other neurological problems, depression, constipation, and heart disease. At a minimum, constant slouching is likely to cause a lot of chronic pain.”

Indeed, those with good posture exude a stronger sense of self-assurance, poise and, in a work environment, professionalism and a stronger presence overall. In short, it’s a desirable quality.

So, what if your clothing could help you achieve such a goal? UpCouture, a Parisian fashion brand, asked the same question; to which it answered with the introduction of the “Up T-Shirt.” This revolutionary, fashion-forward line of women’s and men’s posture stabilizing shirts are the first anti-slouching t-shirts, and are as sophisticated as they are salutary.

UpCouture’s innovative Up T-Shirt is a modern, chic and stylish improvement over posture-promoting garments of yore, including back braces, corsets, vests, and other tops that marginally address society’s enduring droop. However, the Up T-Shirt takes posture apparel to a whole new level.

Thanks to a pioneering patented active mechanism, extra-thin elastic film built in-between organic cotton (92%) layers within the Up T-shirt comfortably and gently pushes and maintains the shoulders in a straight position. The effect is more aesthetically pleasing, making the wearer appear more composed and even slimmer.

The Up T-Shirt is a marvel of ingenious action melded with modern textile technology and leading edge fashion practices. It doesn’t actually force the wearer’s posture into position, which would weaken his or her back muscles, but rather uses an optimal level of pressure to redirect the wearer’s shoulders into the right position when they leave their correct alignment. Up T-Shirts employ a particularly resilient and high quality form of elastic resistance that encourages better posture without degrading over time. Most importantly, the Up T-Shirt is comfortable, and grows even more so as posture improves.

The Up T-shirt line is the brainchild of lawyer, Neda Naef, CEO of UpCouture, who was working most of the day at the computer and longed for a more empowering posture. Naef never had any back problems or pains, but was concerned about the non-aesthetic appearance caused by her slouching. Naef is a fitness enthusiast and in great physical shape, so she felt that if she had trouble maintaining good posture through the day, then a great number of other people probably have the problem.

“Whether people are sitting at the computer or using their handheld devices, standing at the bus stop, or simply moving through a day’s routine, most have poor posture—some to an extent that seems debilitating and most certainly does not enhance their appeal or attractiveness,” says Naef.

In attempting to solve the problem, she found devices that would either uncomfortably and inefficiently compress the torso, or have no effect at all. She began studying the physiological mechanisms that promote optimal posture and, with that knowledge, began a lengthy R&D process to facilitate those mechanisms through an elastic resistance, activated by the natural movement of one’s arms.

Once perfected, the unique double-8 mechanism of elastic resistance she created was merged with beautiful fashion that would resonate with today’s style-savvy marketplace. The ground-breaking Up T-Shirt line was born and has since amassed devotees around the globe. In fact, UpCouture’s proprietary mechanism is acknowledged as being completely new, and was accepted for international patent without any restrictions.

“Rather than focusing on what are valid medical and health benefits of good posture, our goal is to offer beautiful, fashion-forward garments that not only foster a feeling of wellness, but also enhance the wearer’s presence, presentation and manner in a way no other piece of apparel can achieve,” Naef explains. “Back, neck and shoulder pain, or the lack thereof, aside, every adult needs to strive to maintain good posture. The Up T-Shirt is truly a unique fashion fix.”

UpCouture earned a GOTS certificate ensuring ethical and organic production standards for the cotton used in the Up T-Shirt line. As fashionable as they are functional, the Up T-Shirts are available in a range of styles and colors for both women and men.


About Author

Merilee Kern

Merilee Kern, Executive Editor of “The Luxe List” International News Syndicate, is a lifestyle, leisure and consumer goods expert who reports on exemplary travel experiences, extraordinary events and noteworthy products and services at all price points – from the highly affordable to the luxury extreme. She keeps her finger on the pulse of what’s trending across all leisure and lifestyle-related product, service and travel categories to inform, enlighten and entertain. Also owner of a thriving communications agency, Merilee is the very definition of a renaissance woman: a savvy entrepreneur, media personality, radio talk show host, author, journalist, publicist, health advocate and proud mother of two. She may be reached online at www.TheLuxeList.com.

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